shop·ping cart
Noun
A bag or basket on wheels for carrying shopping purchases, esp. one for the use of supermarket customers.

We have come a long way since the early days of shopping carts. Yet the the same bottom line has always been there, “In online marketing, a shopping cart is a piece of e-commerce software on a web server that allows visitors to an internet site to select items for eventual purchase, analogous to the American English term “shopping cart.” [1] In British English it is generally known as a shopping basket, almost exclusively shortened on websites to ‘basket’.” according to Wikepeida.

The foundation of any operational eCommerce website is shopping cart software. eCommerce shopping cart software has greatly evolved to include far more than a basic virtual shopping cart for your customers to add products to; it offers all the essential tools you need to manage all the facets of an eCommerce website. So how do you know which is right for you?

What is your budget for the shopping cart on a monthly basis?
What type of functionality do I need to have?
Who is going to integrate the shopping cart into my websites?

Security is also an important aspect of shopping cart software. Online shoppers won’t purchase from an unsecure website, so shopping cart software provides access to reputable payment gateways as well as encryption for all information transfers.

TransAct can take the headache out of the equation. We understand the complexities of the various shopping carts and the impact to the cost of web development, and we work with our clients on a continuous basis providing payment collection options that best fit the strategic direction of their company. Call and speak to an account manager today.