Do you want to help your clients engage your services? Here are 4 easy ways to get the yes when you ask for the sale. Even if you are not a sales driven company (though I wonder what company these days that isn’t, from retail to restaurant and professional services to medical offices) everyone needs sales revenue to keep the business going.
Here are 4 things you can try.
1) Offer a payment plan.
Sometimes, one-time expenses for a customer or a client are more than their monthly budget. Without sacrificing revenues, and discounting on the quality work that you will provide, offer them 3 or 6 months of payments that keep you whole. You can set it up however it works best for them as long as you are receiving regular payments. For example, if someone is paid twice a month, or every other week, you can even set up the plan based on their paycheck date.
2) Offer additional services that help solve their problem.
It might be on-boarding support, or offering training if someone on their team leaves. Typically, this doesn’t cost you more than your team’s time and while we know time is money (especially at the increasing cost of minimum wage, insurance and overhead,) but, reassuring them that you will be there to help can make all the difference between you and another company pitching their services.
3) Offer a custom package.
One size doesn’t fit all and I find that some of my clients want the basic solution, while others are looking for data-rich information. Being able to custom build a solution for a client may make them turn to you when they need more in the future.
4) Listen to what they want.
Sometimes in sales, we get caught up in what we want to say that we don’t hear their needs. Maybe they can’t afford everything you are offering right now, or maybe, they just need help understanding technical jargon but are afraid to ask. Take the time to look them in the eye, listen to what they want and offer them what they need.
It’s almost the end of the month. If you are trying to meet your sales targets for the month, maybe this gave you some insight or a fresh perspective to end the month on target. If you want a few more ideas, give me a ring, perhaps we can brainstorm and I can help. If you prefer to schedule a good time to talk via e-mail, that works, too – if you ask me, I will probably say yes.
~ Mary Ann