Rate or Cost – Which Is It?

Posted on September 23, 2016 by TransAct in Advice, American Express, Bank Cards, Clients

Most of the time when I am speaking to a potential client, the first question asked is “What is your rate?”

Of course, I know this is coming, but I am still surprised each time it is asked, because the answer is – “Well, the rate is not everything.”

So… I ask you instead: Rate or cost – which is it?